Machine Learning

This is a type of application of artificial intelligence (AI) that gives this ability to the systems so that they can automatically learn and improve themselves when needed.  To do this, they use their own experience, not that they are explicitly programmed.  Machine learning always focuses on the development of computer programs so that they can access the data and later use it for their own learning.

Work Process

Machine learning reads our behaviour and programs itself with our experience accordingly. Therefore, the better the learning models the better data will be prepared. And customers will also benefit accordingly. Now technology is changing and it is also becoming smart, which is doing to Targeted advertisement (Online ad system).  This is a very effective method that only shows their advertisements to the targeted audience, which leads to a higher conversion rate.

 Uses

1.  Google and Facebook can push relevant advertisements using machine learning.  All these advertisements are based on users' past search behaviour.  Therefore it is also called targeted ads.

  2.  Machine learning is used to handle multi-dimensional and multi-variety data in dynamic environments.

  3. Time cycle reduction and efficient utilization of resources can also be done using machine learning.